For Daniela Andrade, YouTube has served as a virtual studio, a place between the public and private where she can exercise both fear and courage through performance. Since the young, Canadian, songstress first appeared there in 2008, the clarity of her voice has broken through the noise of the world’s biggest open-mic and garnered millions of fans across the globe (1.6 million subscribers on YouTube). From early, mop-headed takes on Lisa Hannigan to soaring renditions of Gnarls Barkley, her online persona has crystallized into an inimitable personhood, a glowing sincerity. In 2016, her online successes breached the real world with her first international tour and the release of her debut EP, Shore. That tour brought her to venues as distant as the Gramercy Theatre in New York and the Bentley Music Auditorium in Kuala Lumpur. Elsewhere, she had syncs in popular TV shows like Suits and Supergirl and national brand activations for Roots and Canon.
Now, in 2018, as a producer, writer, performer and creative director, Daniela’s voice is coming full circle, back to the DIY spirit that sparked her initial creations. On the single, “Genesis”, with her voice pitched up and down, Daniela captures both the inner turmoil and ultimate resolution that one feels in the seemingly basic task of allowing oneself to exist. In the accompanying video, she gives perspective to the process of building a blank slate on 16 mm film, against the backdrop of Mexico City.